I designed the user experience for the Balance yoga studio website. The project reflects lightness, harmony with nature, and a sense of calm - the core values of the brand. The website operates within the sports & wellness industry.

The website responds to the needs of both potential and existing studio clients. Thanks to a clear information architecture, users can easily find answers to their questions. The design was created with a user-friendly approach in mind.

The website includes all key information. Visitors can learn about the studio’s services, the types of classes offered, and the pricing plans available. The FAQ section addresses common questions about the classes, while the reviews section allows users to explore client feedback. Visitors can also learn more about the practice of yoga itself.

The website’s visual identity is closely connected to the brand philosophy. Shades of green and beige reference nature and mindfulness practices. A key element of the visual system is a set of subtle botanical illustrations, which I created myself.

Let’s see my other graphic design projects. I’m also on Instagram.